Grow World
Global Horticulture Media
Client
Grow World
Services Provided
Strategic Planning
Go-to-Market Strategy
Business Development Consulting
Video Production
Project Type
Marketing and Go-to-Market Strategy Consulting
Team Lead
Brandon Newkirk
Introduction
Recognizing the cannabis industry's fragmented nature and the lack of creator-led media, Grow World set out to transform how professionals and businesses connect. With a dynamic market full of burgeoning influencers and storytellers, they aimed to create a B2B platform that would facilitate product trials, influencer advertising, real-time pipeline management, and meaningful sales for vendors. Olera stepped in to provide targeted go-to-market strategy, business development services, and support high-quality video production for Grow World's ambitious vision.
The Challenge
Grow World faced the challenge of launching and scaling within a highly regulated and rapidly evolving industry. They needed to build a robust platform that offered value beyond traditional advertising, incorporating premium media content and enhanced digital services to support both growers and businesses.
The Vision
Our vision was to support Grow World in becoming the definitive digital ecosystem for the cannabis cultivation community. By providing advisory services, facilitating business development and partnerships, and producing high-quality media content, we aimed to help Grow World create a sustainable model for recurring revenue and continuous user engagement, with content concepts that could support future licensing opportunities in global media.
The Process
We provided strategic advisory on business and revenue operations, developed strategy, and facilitated key business development opportunities. Additionally, as Executive Producer of record, we managed all aspects of pre-production international media tours in Spain and Portugal, ensuring high-quality production and impactful content.
Outcomes and Highlights
Market Leadership
Positioned Grow World as a market innovator with significant industry growth and platform adoption.
Recurring Revenue
Achieved continuous month-over-month improvement in recurring revenue through effective strategy implementation.
Global Media Impact
Produced award-winning media content that elevated Grow World's brand and reached a diverse, global audience.
Conclusion
Through focused advisory and video production services, we helped Grow World navigate the complexities of the cannabis industry. Our targeted approach drove significant growth, establishing Grow World as a leading digital ecosystem for cannabis cultivation and a catalyst for industry innovation.
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